# Serhii Borovykov

> Product designer and AI builder · New York.

This site is a visual portfolio built as a 3D room and a painted map. The same CV is on a web page, in a PDF and, in full, as Markdown; all three say the same things.

## CV

- [Full CV, as Markdown](https://sborovykov.com/cv.md): every role, result and link
- [CV page](https://sborovykov.com/cv)
- [CV as a PDF](https://sborovykov.com/Serhii-Borovykov-CV.pdf)

## Stage reports

- [0.1 · Where I became a builder](https://sborovykov.com/#stage-0.1)
- [1.1 · Rally to fleet tracking](https://sborovykov.com/#stage-1.1)
- [2.1 · Eleven separate use cases became one product](https://sborovykov.com/#stage-2.1)
- [2.2 · Team, principles and philosophy](https://sborovykov.com/#stage-2.2)
- [2.3 · AI agents do the work, people check it](https://sborovykov.com/#stage-2.3)
- [3.1 · Core product redesign and Starbridge’s first design system](https://sborovykov.com/#stage-3.1)
- [3.2 · Prototype environment](https://sborovykov.com/#stage-3.2)
- [3.3 · Customer intelligence pipelines](https://sborovykov.com/#stage-3.3)
- [3.5 · Marketing website, run from Slack](https://sborovykov.com/#stage-3.5)
- [3.6 · Product graphics](https://sborovykov.com/#stage-3.6)
- [3.7 · Asset library and the marketing design system](https://sborovykov.com/#stage-3.7)

## Writing

- [Three weeks instead of three months](https://serhiiborovykov.substack.com/p/three-weeks-instead-of-three-months): The first of four parts on how I moved my design work from Figma into code.
- [Everyone agrees, nobody’s aligned](https://serhiiborovykov.substack.com/p/everyone-agrees-nobodys-aligned): Name things and draw how they connect before anyone designs a screen.
- [What a product launch looks like in an AI-pilled marketing org](https://serhiiborovykov.substack.com/p/what-a-product-launch-looks-like): Marketing’s own website, a design system agents can use, and product graphics from the prototype.
- [Why I’ll never buy SaaS again](https://serhiiborovykov.substack.com/p/why-ill-never-buy-saas-again-and): How I turned customer calls into product insights: tested by hand on 400 calls, tried a dozen tools, then built our own pipeline.

## Elsewhere

- [Email](mailto:borovikov.s@gmail.com)
- [LinkedIn](https://www.linkedin.com/in/sergiiborovykov/)
- [Portfolio](https://sborovykov.com)
- [Substack](https://serhiiborovykov.substack.com)